In late 2010 the Ambassador Program was launched, a component of APRA designed to highlight the rights of music creators. Thirteen individuals have been chosen to be representatives of APRA members, with the hope that the program will be a major step to helping shape the future of musical rights for songwriters and composers in New Zealand.
The APRA Ambassador Program has three principle aims:
Our members are the reason we exist and our greatest resource. As such, the Ambassador Program will focus on communicating the importance of members’ rights and APRA’s role in administering those rights to our membership, government, media and the wider community. The Program is positive in its purpose and message; it is a long-term strategy that will utilise traditional media and communications channels in tandem with social networking and ‘word of mouth’.
The role of an APRA Ambassador will be to educate and galvanise support from the wider APRA membership, the music community and the general public, on issues that impact songwriters and composers. Ambassadors will be invited to participate in a range of APRA and related industry events. Finally, an important aspect of the Ambassador program will be to provide direct feedback on key issues that affect APRA members and the wider music industry. Our plan is to gather together the APRA Ambassadors twice annually.
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© 2010 APRA|AMCOS